About
the Project
Cohesion Policy is one of the main pillars of the EU, but many citizens rarely come across the remarkable projects it funds across Europe.
The project “The Great Beauty of Europe” aims to highlight the rich cultural heritage enhanced precisely by Cohesion Policies https://opencoesione.gov.it/it/ using engaging methods such as gamification, interactive journalism (both online and offline), influencer campaigns and tour bloggers throughout Italy.
GOALS:
- SO1 – increase awareness and knowledge of projects funded through cohesion policy.
- SO 2 – increase civic participation and a sense of European citizenship
- SO 3 – inform and promote a better understanding of the role of cohesion policy
- SO 4 – disseminate information and content on cohesion policy
- SO 5 – disseminate specific knowledge of projects funded by cohesion policies among citizens
ACTIVITIES
Implementation of the QRace-sion web app , a digital tool that can promote points of interest (POIs) representative of cohesion policy investments on the ground and guide visitors through a fun and unique experience.
Organization of Phygital Café Cohesion, events to increase the sense of European citizenship among the general public and stakeholders.
Unconventional communication actions with Digital Invasions and Tour bloggers to discover the Great Cultural Beauty in Italy.
TARGET
- Families and young people
- Schools throughout the Italian territory
- Points of Cultural Interest (POIs)
- Territorial communities
open coesione website
Visit OpenCoesione , the government initiative on cohesion policies in Italy. Data on planned and spent resources, projects and more are navigable on the portal.
Cohesion Policies in brief
Take a lok at the presentation (IT).
Brochure
See the brochure
the Great beauty of europe project
Take a loot at the project presentation deck (IT).
Get In touCh
Contact us to join the Great Beauty
Youngster
Join the QRace-sion and follow the digital invasions on social media.
Adults and Families
Participate to Phygital Cohesion Cafés and follow on social media and throught traditional media print campaigns the development of The Great Beauty of Europe.
Public Bodies and Places of Interest.
If you are involved in Europe's Cohesion Policies you can host a Phygital Cohesion Cafés, or request that your place be included in the Digital Treasure Hunt.
Teachers
Participate to Phygital Cohesion Cafès in your district and take your classrooms to join the QRace-sion to learn about Cohesion Policies within the European Unoin through an engaging program.
Stakeholders
Engage with the Great Beuty of Europe to get a deeper understanding of Cohesion policy close to you.